19 Ways 3D Product Rendering is Used by Furniture Companies to Fuel Sales Growth

Through the years, countless methods and tools have enhanced the way companies develop and market new products. Among these innovations, 3D rendering has had a particularly dramatic effect on the furniture industry. An ever-increasing number of firms rely on photorealistic rendering because it gives them more options and advantages over traditional techniques.
Similar to other markets, 3D product rendering for furniture has a plethora of uses. It's not only valuable during the design and prototyping stages, but it can be used in other ways as well.
Most photorealistic rendering is for marketing rather than for the eariter technical stages of product development. The versatility that renders offer compared to older methods of depicting products is much greater.
Before we explore the ways that 3D visualization is used by furniture companies, let's first ensure that everyone understands what 3D product rendering is.

What is 3D Furniture Rendering?

High-quality 3D product renderings are virtually indistinguishable from professionally taken photos because of the amazing level of detail and realism that can be achieved through software.
Many software programs can create three-dimensional renderings, some of which are designed specifically for certain industries. For example, there are CAD programs intended solely for use by the manufacturing services industry.
In order for an object to be part of the final rendering, it must first be defined within the software--regardless of whether or not it exists in reality. This is one tip that 3D rendering offers to create incredibly realistic images.
For instance, suppose you want to create a three-dimensional rendering of a new recliner in an upscale home that is fully furnished. To do this, each object to be displayed in the final image must be crafted and defined. This might require quite a lot of work for some projects, but the ability to have such flexibility is one of the most attractive parts about working with a freelance 3D visualizer.
Many professionals in various fields have come to rely on 3D rendering because of its flexibility. Its use has been growing rapidly, especially in the manufacturing industry for furniture design. Now that we understand what 3D rendering is from a layman's perspective, let's explore some of the advantages it provides and why it has become so popular.

Why 3D rendering always better than photo

Most of the time, people have traditionally used professional photography to show furniture for different reasons, especially sales and marketing. Even though photography has its good points, it is not as helpful as 3D rendering when it comes to furniture. Here are some of the main differences.

Quality 3D rendering

Both parties in the debate can agree that photography produces amazing results. If the photographer and their equipment are good enough for the job, then they can produce excellent results. However, 3D rendering now offers just as much realism, and in some cases even more than photos. High-quality 3D rendering is just as visually appealing as professional photographs but sometimes even better.
Not only has rendering software become more advanced, there are also an increasing number of effects that can be applied when renderings to improve the image. As anyone who knows about photography will tell you, lighting is a critical factor when it comes to image quality.
3D visualization has the ability to create images that are more appealing than professional photographs because of options like this during the rendering process.


A professional photoshoot can rack up hours quickly, especially when there are numerous products that need to be photographed individually. This applies to situations like when a new line of furniture is being prepared for launch. Instead of taking photos of one item, the project may entail taking photos of dozens of individual items, perhaps along with some shots showing multiple products together.
A photography project of the described type could take weeks or even months to finish if relying on traditional methods, but 3D rendering is much faster.
Although the turnaround times for photography and 3D rendering differ, we can make a fair comparison. If someone spends just one day on photography, they'll probably end up with a few photographs that still require editing before being ready for publication. However, if someone works in 3D rendering for only one day, they're likely to have at least one finished image - even if starting from no previous work.


In general, 3D rendering prices are lower than photography. Of course, there are different ways that photographers charge for their services, but this is nothing new. If a photographer charges by the project or day, then it will probably cost more than using photorealistic rendering to do the same thing. However, if they charge by the hour, then it might be cheaper to go with photography--although it would take much longer.
Many times, 3D interior rendering services are priced hourly. Although, you will find some professionals that charge per project. When getting multiple quotes, you'll most likely observe that photography is much less cost-effective than opting for 3D renderings.

Use of Photographs or Renderings

A photograph captures a image that cannot be changed. You can edit it to some extent, but the general shot will always remain the same. That image is done and can be used for multiple things, but you cannot turn it into an entirely new photo.
The number of 3D interior visualization services is only limited by your imagination. For the first rendering, a 3D model of the object must be created . After that’s been completed, that model can then generate an infinite number of renderings - whether it's for an indoor scene, outdoor scene, collection lineup etc.
In short, rendering provides you the ability to show each product in as many ways and settings as you want without needing to rearrange the product or wait for a photography situation's logistics.

The Various Ways 3D Rendering Is Used within the Furniture Industry

3D rendering is an immensely popular marketing tool throughout the furniture industry. Brands use it for their website, print media, online ads, and more.
At its core, photorealistic rendering of furniture is a marketing tool. It's also useful earlier on in the design process, such as during conceptualization and prototyping. In either marketing or development, 3D rendering always has numerous advantages over traditional methods: it's faster, more versatile, often less expensive, and still results in an image of at least equal quality.

How to Make Photorealistic Furniture Rendering Work for You

It may seem ironic, but one of the hardest aspects of using 3D rendering for furniture product promotion is finding which direction to go because there are plenty of options. At first glance, it might be tough to discover the option that perfectly meets your goals. You're in luck! The following paragraphs contains descriptions of some of the most widely used types of 3D rendering in the furniture market. By the end, you will have a better understanding of which kind is best for your business. As you read about each type, keep your current marketing channels and methods in mind. This will help you see how different kinds of 3D furniture renderings can be beneficial to your company.

How 3D Rendering Can Help Drive Furniture Sales

3D Models Furniture
Use of 3D models has increased steadily over the decades and is currently used by many industries. Its usefulness in practical applications has led to it becoming the standard, rather than using older methods. 3D models aren't only utilized in the design process, but they're also commonly used in marketing and sales. For example, a company could create a 3D model of a piece of furniture, then use rendered images of that model to sell the product before any physical prototype has been created.
Without 3D models, there's nothing to render: everything in the rendering has to be created and defined. Think of it this way--a rendering without 3D models is a blank space. That's where our 3D furniture modeling services come into play; they're the foundation that all subsequent work is built upon.The efficiency of these models allows for the quick creation of multiple renderings. The model only needs to be defined once, then it can be inserted into other renderings without issue.

2. Design 3D product modeling

The design process is extremely comprehensive, and there are always a multitude of factors to take into account. With 3D product modeling services, you can use furniture design as a way to measure progress. This eliminates the need to go through the entire process from start to finish, only to then realize that changes need to be made. Photorealistic rendering allows you to cut straight to the chase. Rendering is especially important because it allows you to see how the product would look in any setting without physically creating anything. Design changes happen faster too, and they're usually more flexible and have a lower cost.

3. Prototyping

Any type of prototyping can be tricky, but when it comes to furniture, the task might be greater. This is due to both human interaction and perception being subjective.
Not only is it important to create rapid prototypes, but photorealistic renderings can be used as well.We usually think of 3D models being beneficial for inanimate objects like furniture, but they can also help determine how a human figure and the object would fit together-- something that may be difficult to picture with daring or innovative designs.
A recliner may look appealing, but if it doesn't fit the human body well, it's not worth your time or money. 3D rendering can save you both time and expenses that would go into prototyping without compromising on quality.

4. Images that Reflect Your Style and Situation

3D rendering is an incredibly useful marketing tool, especially when it comes to furniture. With 3D rendering, you can create images of furniture in various situations and lifestyles without having to arrange (and pay for) a photo shoot. Even better, you can continue to use the same 3D family renders for future holidays. Sure, price and quality are always important factors to consider when making a purchase, but don't overlook the emotional appeal of product images.

5. Three-Dimensional Rooms and Layouts

3D renderings of furniture that show particular types of rooms and interior layouts are another excellent way to use this tool in tandem with lifestyle and situational images.3D floor plan images that show fully rendered rooms and interior layouts with your furniture included are a great way to get in touch with people who would be interested in buying your product. You can sell them the idea directly without making them put any effort into imagining it for themselves.
Home design images present a great opportunity to show customers multiple products together. You can demonstrate how pieces in the collection go well together or complement trendy interior styles.

6. Photographs taken from a close distance

Creating close-up 3D renderings of individual pieces of furniture is an excellent way to show fine details and visual appeal. This style of rendering really shines with high-end products that are primarily chosen for their appearance.3D visualization also allows you to get the best-looking image possible. Need special lighting or a certain background to make your new table look good? You can create that setting easily with 3D visualization, and without having to rely on your imagination. You can even try out a few different looks before deciding which one is actually best.

7. New Ways of Looking at Things

Though furniture that is Uncommon in both function and appearance usually does well in the market, finding the right way to present it so that potential customers can see its true value can be difficult. Product engineering services create 3D renders from an unusual perspective that can show each piece of furniture in the best possible light while still allowing for adjustments and tweaks.

8. The Spin Views website offers creative solutions for those who desire to know how others view them.

Spin views are a type of 3D animation service that is growing in popularity. This video style allows users to see every angle of the product, which can be very convincing for customers who cannot physically experience the item beforehand. Having spin view animations will help increase online sales volume if a large percentage of your business comes from internet channels.
These renderings give customers a complete perspective of the product, and when done well, their perception of the product will be quite accurate compared to reality. This way, they know exactly what they're buying before making a purchase.

9. presentation on how to improve your brand.

Although 3D rendering provides plenty of opportunity for creativity, you might want to keep a uniform look across many products.3D rendering is a great option for products that need to be depicted in the same style, like on brand websites and print collateral.

10. E-commerce

The way e-commerce furniture retailers present their products online is more important than how physical stores display their merchandise. This is because potential customers only get one chance to see the furniture when they are shopping online, so retailers need to make a good impression.
Use 3D rendering services to create e-commerce images from multiple perspectives for retailers and distributors. This will give them plenty of material to help convert visitors into customers. Why choose between a 3D spin, a lifestyle still shot, and a close-up still shot when you can have all three?

11. SEO

Incorporating 3D rendered images into furniture sales is a great way to improve search engine optimization (SEO.) By adding tags, title descriptions, meta descriptions and other relevant information to websites where these images are present, it makes them more visible to popular search engines. This ultimately results in increased web traffic and potential customers.
When it comes to 3D furniture rendering, many people only think about how it will improve the look of their website. However, if you want to get the most out of your investment, you need to consider image ranking and search engine traffic as well. By taking advantage of this strategy, you can ensure that online retailers and distributors are aware of your product.

12. Content marketing strategy, tips, and examples.

If you're looking to add some pizzazz to your content marketing materials, consider using 3ds Max Modeling Services. Our renders are eye-catching and will make your prospects feel appreciated and educated.Good Blogging demands more than just pictures and text; your writing must be engaging, informative,and well researched. But even the greatest blog posts can only go so far without some stunning visuals to really drive home your points. So, next time you're writing that killer article on why a certain type of design makes chairs more comfortable for specific purposes-- make sure to back it up with some hawt pics!
If you use 3D renderings of your product to show the reader what qualities they will learn about, it will work better for your purposes.

13. Social media marketing

Social media marketing has increased exponentially in the past decade among all markets. The same is correct for social media marketing strategies within the furniture industry - since users of social media platforms are usually searching for something that catches their eye, this makes 3D renderings an excellent way to show off your wares.
Adding an attractive 3D rendering of your furniture to any form content - be it an article, blog post, tweet or status update - will only increase its desirability and viewership. You're already in front of individuals who utilize furniture and want to see something appealing; give them what they crave.

14. Computer-generated presentations

A CGI presentation of your furniture line can help increase sales. Its content is up to you, but it should be full of high-quality shots of single products from different angles, 3D models, and images that show the product in use. CGI presentations are great for marketing as well as more professional contexts like meetings and formal presentations.

15. Email Marketing

One advantage that email marketing has over other online methods is the opportunity for more personalized content. This increased level of customization is not possible in many other scenarios. 3D renderings are a great way to pique interest in your emails!
If you collect additional personal information like birthdays when someone signs up for your email list, you can use that to your advantage! For example, sending a birthday message with a 3D rendering of how one of your pieces would look at a party. This same concept can be applied to other occasions.

16. Functions Descriptions

A photorealistic rendering gives you the unique ability to not only show what your furniture looks like, but how it functions as well. This allows for accuracy and appeal in equal measure. With a professional 3D rendering, you can have full control over exactly how your furniture and its function are presented. Creating a short animation is typically enough to illustrate this concept properly, however feel free to get creative with rendering if desired!

17. Pre-Sales

In some cases, such as when you're introducing new furniture lines, it may be more advantageous to conduct a pre-sale. But often there are not physical models readily available to show potential buyers. This is where 3D rendering comes in—it's the perfect solution for filling in the gaps and giving people a clear idea of what they're buying.
If you're relying on traditional photography, then a pre-sale might not be possible. At best, you'd struggle to get prototypes or existing stock where it needs to go at the right time. With photorealistic rendering services, though, you can avoid all that hassle and simply show potential customers the products you want them to see.

18. What varieties are currently available?

3D product rendering is a powerful tool that not only allows us to show existing furniture pieces, but also future varieties. This is especially useful when new colors or material options are going to be available soon. With 3D rendering, we can give our customers a taste of what’s to come, and get them excited about upcoming products.
By 3D rendering new varieties of products that are already selling, you can start building demand for them immediately--and confirm solid customer interest in an additional product. Why wait to start promoting the new product?

19. Our team can tailor a package that's just perfect for your needs.

Some of the most convincing sales tools are pictures that show custom options or additional features. When floor models don't have these extras, and standard product images don't include them, potential customers can get a much better sense of what they're missing - and be more likely to pay for the upgrades.

Still images and short clips are effective means of promotion that don't break the bank. No matter what you're promoting, renderings are a great way to show potential customers custom or additional options without spending a lot more money.