January Shopping Slump, 3D Virtual Photography Projects
Now that the holiday season is coming to a close, you may be tempted to take a long winter's nap. And who could blame you? Sales often slump after the holidays and you deserve some rest. But I urge you not to waste this opportunity! Instead, make a virtual photography-related New Year's resolution.
January is a great month for housekeeping chores like changing images, replacing holiday photos, and arranging photographs for the year. Instead of outsourcing pricey photoshoots, you may save money while still maintaining high-quality pictures by using virtual photography as a method to reduce expenses.
What Is Virtual Photography and How Does It Work?
There's a science to virtual photography. It's more than simply altering a 2D picture or a 3D model into a digitally created photograph. It involves understanding how to add a little shadow to emphasize an item's feature or angle the photo in order to gain a distinct perspective. It entails drawing the customer's attention away from what they're looking at and toward something else.
Digital photographers transform 2D pictures so they may generate numerous images from a single picture using technology. A 2D photograph of a winter coat, for example, can be combined with 3D modeling software to create a 3D image with a 360-degree perspective. The color possibilities of the parka's without additional photo shoots can be displayed using a 3D configurator.
How to Optimize Your Visuals With Virtual Photography
It's tough to determine what the next product photography trends will be in 2022, much less find a consensus.
Some prefer more dream-like settings, while others think nature will take precedence. Lastly, there are those who argue over whether less is more or if busyness reigns supreme.
However, everyone agrees that photos should be optimized for display on social media platforms on mobile devices. Recent forecasts expect that over 70% of online shopping will occur on mobile devices by the end of 2021.
Most shoppers believe that the mobile shopping experience can be improved -- to the tune of over 90%. Consumers often complain that images are too small and links to larger views are difficult (or impossible) to use. By optimizing visuals for mobile devices, merchants can improve the shopping experience and increase sales.
During your slow season, take on these housekeeping duties.
1. If you're looking to change up your holiday decor this year, why not try something new and use virtual photographs?
Virtual photography is a great and cost-effective way to update your holiday product images. You don't need to worry about holly, snowflakes, or mistletoe - with a virtual photoshoot or updated photograph, you can get the look you want without any of the hassle.
Your holiday-specific goods may be removed, allowing for new merchandise to be added. Alternatively, your existing stock may require an addition image or two.
When it comes to adding images or goods, merchants must keep in mind that buyers are seeking for at least eight pictures of a product. Also think about including functions such as 360° views and zoom when replacing photographs.
360° views provide a comprehensive look at something.
Having the ability for customers to view products from all angles is becoming increasingly essential for online retailers. This allows potential customers to answer any lingering questions they may have about a product, such as its dimensions, style or size.
A series of 2D images is not as interesting or revealing as a 3D image that can rotate to show the product from every angle.
Studies have shown that 3D 360° panoramas may:
When shoppers can see a product from every angle, they become less anxious about making a purchase. They know exactly what they're getting in terms of size and style, so there's no need to worry.
Build trust. Consumers have little faith in internet purchasing. The more detailed the pictures, the greater consumers' confidence in their selections.
3D 360° views of your site can also be utilized to promote an in-store experience.
Another capability that may make the online purchasing experience more like shopping in a store is zooming. Being able to inspect goods from up close provides the same feeling as holding genuine products in your hands.
By zooming in on products, consumers can get a better idea of the product's details, construction and textures. This makes them more likely to be comfortable making a purchase.
2. Here's How Virtual Photography and Visuals Work
Because marketing trends are always changing, it's important for merchants to frequently reevaluate their visuals to make sure they don't look outdated. This also includes considering how images will work with different types of technology.
Will the image be appropriate for augmented reality? Will all our options function with an existing background?
Virtual reality
AR isn't just for gamers. It gives shoppers the ability to see their potential purchases in their own space, which builds confidence and interest in completing a purchase.
AR images that are either too light or dark can present the product inaccurately to potential customers, while virtual photos lacking realism could result in a poor customer experience.
3D configurator
Product configurators display the consumer's current selections in real time, so they can see how changes (e.g., color, style, size) impact the product from all angles.
Merchants must be careful that the virtual product image does not merge into the background, however. A lighter hue may look great against a darker backdrop, but darker colors may run together and make it difficult to perceive.
3. How to Organize Your Digital Photos
But few people make the effort to get organized, even though we all discuss it.
Taking the time to organize virtual photography during slow periods can save you a lot of trouble later on. If you know where a high-resolution image is stored, you won't have to waste time trying to find it, and you'll be able to deliver professional ads more quickly.
For example, when it comes time to launch a marketing campaign, you'll be glad you put all of the screenshots and computer-generated graphic images for that campaign in the same folder or directory. This makes retrieval much simpler and quicker.
Nobody has to work overtime or waste a day looking for the appropriate pictures. When business is brisk, no company owner wants to take staff away from their duties to look for images.
Threekit's virtual photography solution not only allows merchants to deliver the right number of product images, but also preserves the quality that comes with professional photos. The visualization software creates an immersive customer experience that engages shoppers and makes them want to come back for more.
Shoppers who are regularly engaged often become buyers and loyal customers, returning to your online store again and again.
Threekit's platform is the solution for anyone who wants to create high-quality product photography, as well as features like 3D product configuration and augmented reality. This creates a much more engaging customer experience overall. If you're curious about how virtual photography could improve your online sales, reach out to us!
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